mpm-innovation · Zurich

Turning complex technology into validated business outcomes.

Proven before you commit. We build working prototypes in weeks, settling business cases with evidence, not forecasts.

The tension

Strong technology, uncertain business outcomes.

Providers

The technology is powerful, but buyers stall on why it matters, why now, and why them.

Buyers

The investment is significant, but the payback stays theoretical until after the money is spent.

Slideware and roadmaps do not settle the question. Evidence does.

Operating principle

Business case first. Technology as the enabler.

We do not chase AI projects for their own sake. The starting point is always the business opportunity: where the value is, why now, and the most effective way to capture it.

1Opportunity
2Business case
3Prototype
4Proof
5Scale

The fastest way to validate a business case is to build a working piece of it.

The core benefit

A working prototype turns debate into evidence.

Assumption and debate → Evidence you can use

Facts, not forecasts

Compresses time-to-proof, so decisions happen on evidence, not forecasts.

Risk down before capital

Reduces delivery risk before capital is committed to a full build.

Executives aligned

Aligns executives around something they can see and use.

Proof point · Zurich Insurance Agentic Challenge

Nine working prototypes. Four weeks. Two finalists among 1,000+.

15
Person global GenAI team led
9
Automation prototypes delivered
4
Weeks, end to end
2
Finalists out of 1,000+ participants
Who we serve

Two audiences. One method.

Primary

For technology providers

Make the value undeniable.

  • Complex technology turned into clear positioning and a compelling value story.
  • A working prototype that shortens the sales cycle and wins executive buy-in.
  • Disciplined GTM and sales motion design that converts to multi-million revenue.
Secondary

For enterprise buyers

Validate before you commit.

  • Complex technology decisions turned into validated business cases.
  • Executive alignment around a proof they can see, not a promise.
  • Measurable outcomes and lasting ROI, designed in from the pilot.